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Innovation

So they just finished a reality TV show here featuring regular-type people trying to get Tesco supermarkets to carry a food product of their own invention.

They ended up picking “soup in a bun,” an innovative new product that involves—get this—soup that you eat out of a bun. The winner was very excited, particularly since he’d spent the last 30 years perfecting it.

Which concerns me. What exactly about soup in a bun took 30 years? Picking the appropriate bread container? Crumpet, baguette, bran muffin, poundcake, bun[!!]

Or, you know, a trip to the US would probably have cracked this one.

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